Turn your living space into a true sanctuary with the Ignite Ultra electric fire. Designed for those who want the ultimate in style and ambience, this statement fire combines next-generation Optiflame® technology with sleek, modern design.

Available in 50”, 60” and 74”, the Ignite Ultra delivers mesmerising flames that flicker and dance over glowing, pulsating logs, accompanied by authentic crackling sounds for a fully immersive fireside experience. With a panoramic viewing window, multiple installation options (1, 2 or 3-sided), and the ability to link units together for an even longer flame display, this is a fire designed to impress.

Add in smart features like the Flame Connect app, ComfortSaver® energy efficiency, and full customisation of flame colours, speeds and brightness — and the Ignite Ultra is as clever as it is captivating.

Key Features

• Next-generation Optiflame® technology – Advanced flame realism with vibrant, multi-dimensional effects.
• Glowing, pulsating logs – Enhanced with inner-glow technology to synchronise with the flames.
• Crackling sound effects – Adjustable log-crackle audio for an authentic fireside feel.
• 2kW heat output – Powerful fan heater with adjustable settings for instant warmth.
• Flame-only mode – Enjoy the stunning visuals without the heat.
• Flexible installation – Choose 1, 2, or 3-sided designs to fit your home perfectly.
• Unique linking kit – Connect multiple units to create an extended feature fireplace.
• Customisable flame colours & speeds – Tailor the look to your style or mood.
• Reflective glass back panel – Adds depth and intensity to the flame effect.
• ComfortSaver® technology – Energy-efficient heating, saving up to 11% on running costs.
• LED lighting – Low-maintenance, energy-saving lamps.
• Remote control & Flame Connect app – Adjust every feature with ease from your sofa or smartphone.
• 7-day programmable timer – Pre-set your fire for daily or weekly schedules.

What We Love

We’re smitten with how the Ignite Ultra combines all the senses into one showstopping experience - glowing logs, dancing flames, reflective glass, and even the sound of crackling wood. Add in its smart controls and customisation, and you’ve got a fire that doesn’t just warm your room, it transforms it.