Covid-19 Information: We are still taking orders and delivering as normal at this time

Cookie Policy

Our websites (www.direct-fireplaces.com and directstoves.com) (our Sites) uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our sites.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our websites. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our websites when they are using it. This helps us to improve the way our websites work, for example, by ensuring that users are finding what they are looking for easily.

  • Functionality cookies. These are used to recognise you when you return to our websites. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  • Targeting cookies. These cookies record your visit to our websites, the pages you have visited and the links you have followed. We will use this information to make our websites and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use in the schedule at the bottom of this policy.

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

  • Facebook Pixel

    We use Facebook’s pixel cookie which is an analytical tool that enables us to track site visitors so that we can target these site visitors with relevant Facebook ads in the future. It also helps us identify repeat visitors to our Sites when they return.

    We also advertise on Facebook and Facebook uses its own cookies to track users and also identify what advertisements you interact with. 

    Further information on Facebook’s cookies can be found at: https://www.facebook.com/policies/cookies/

Removing Cookies 
You may change your website browser setting to withdraw consent and reject cookies or manage your cookie preferences at any time.  The Help menu on the menu bar of most browsers will tell you how to prevent accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.  You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. To deactivate the use of third-party advertising cookies, you may visit the consumer page to manage the use of these types of cookies.

For further information about cookies and how to disable cookies depending on your web browser please see the UK Information Commissioner’s Office guidance which can be found at https://ico.org.uk/your-data-matters/online/cookies/.

How to contact us

Please contact us by emailing [email protected] if you have any questions about this cookie policy.


Cookie Schedule


Strictly necessary cookies


Host Cookie Name Description
direct-fireplaces.com __cfduid Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.    
www.direct-fireplaces.com PHPSESSID PHP session cookie associated with embedded content from this domain.
cloudflare.com __cfduid This domain is owned by Cloudflare, a USA based company providing technology to improve web page loading speeds for high traffic websites.
paypal.com ts_c This domain is owned by Paypal. The main business activity is: E-commerce Provision
paypal.com tsrce This domain is owned by Paypal. The main business activity is: E-commerce Provision
paypal.com x-pp-s This domain is owned by Paypal. The main business activity is: E-commerce Provision
paypal.com ts This domain is owned by Paypal. The main business activity is: E-commerce Provision
paypal.com x-cdn This domain is owned by Paypal. The main business activity is: E-commerce Provision
paypal.com LANG This domain is owned by Paypal. The main business activity is: E-commerce Provision
paypal.com l7_az This domain is owned by Paypal. The main business activity is: E-commerce Provision
www.paypal.com nsid This domain is owned by Paypal. The main business activity is: E-commerce Provision
paypal.com enforce_policy This domain is owned by Paypal. The main business activity is: E-commerce Provision

Analytical or performance cookies


Host Cookie Name Description
direct-fireplaces.com _hjid Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
www.direct-fireplaces.com _hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.
direct-fireplaces.com _ga Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics.
direct-fireplaces.com _hjAbsoluteSessionInProgress This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie.
direct-fireplaces.com _gid Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics.
direct-fireplaces.com _hjFirstSeen Identifies a new user's first session on a website, indicating whether or not Hotjar's seeing this user for the first time.
direct-fireplaces.com _hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
direct-fireplaces.com _gac_UA-209519-1 Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics.
direct-fireplaces.com _uetvid This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
direct-fireplaces.com _gat_UA- This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.

Functionality cookies


Host Cookie Name Description
www.direct-fireplaces.com form_key This cookie is used to facilitate content caching on the browser to make pages load faster.
www.direct-fireplaces.com section_data_ids This cookie is used to facilitate content caching on the browser to make pages load faster.
www.direct-fireplaces.com mage-cache-storage This cookie is used to facilitate content caching on the browser to make pages load faster.
www.direct-fireplaces.com mage-cache-storage-section-invalidation This cookie is used to facilitate content caching on the browser to make pages load faster.
www.direct-fireplaces.com private_content_version This cookie is used to facilitate content caching on the browser to make pages load faster.
vimeo.com vuid This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing
www.direct-fireplaces.com recently_compared_product_previous  
www.direct-fireplaces.com mage-messages  
www.direct-fireplaces.com ciq-uid  
www.direct-fireplaces.com X-Magento-Vary  
direct-fireplaces.com paypal-offers--view-count-credit%2Cone-touch%2Creturn-shipping%2Cpurchase-protection  
www.direct-fireplaces.com hitachi-paybyfinance  
www.direct-fireplaces.com recently_compared_product  
www.direct-fireplaces.com recently_viewed_product  
www.direct-fireplaces.com recently_viewed_product_previous  
www.direct-fireplaces.com mage-cache-sessid  
www.direct-fireplaces.com ciq_new_visitor  
www.direct-fireplaces.com wp_customerId  
www.direct-fireplaces.com wp_customerGroup  
www.direct-fireplaces.com product_data_storage  
ajax.cloudflare.com mage-messages  
ajax.cloudflare.com mage-cache-storage-section-invalidation  
ajax.cloudflare.com recently_compared_product_previous  
ajax.cloudflare.com product_data_storage  
ajax.cloudflare.com form_key  
ajax.cloudflare.com mage-cache-storage  
ajax.cloudflare.com _hjIncludedInPageviewSample  
ajax.cloudflare.com recently_compared_product  
ajax.cloudflare.com recently_viewed_product_previous  
www.paypalobjects.com paypal-offers--cust  
ajax.cloudflare.com recently_viewed_product  
reviews.io __cfduid  
reviews.co.uk __cfduid  
paypal-eu-arh.cloudiq.com session  
paypal-eu-arh.cloudiq.com session.sig  

Targeting cookies


Host Cookie Name Description
direct-fireplaces.com _uetsid This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. 
direct-fireplaces.com _fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
direct-fireplaces.com _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx Google Analytics
doubleclick.net test_cookie This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
youtube.com YSC YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
facebook.com fr Contains browser and user unique ID combination, used for targeted advertising.
bing.com MUID This domain is owned by Microsoft - it is the site for the search engine Bing.
www.facebook.com   This domain is owned by Facebook, which is the world's largest social networking service.  As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites.  This is used to serve targeted advertising to its users when logged into its services.  In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies.
youtube.com CONSENT YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
youtube.com VISITOR_INFO1_LIVE This cookie is used as a unique identifier to track viewing of videos