Say hello to the LUX, the fire that’s as versatile as it is stunning. Whether you want it front-facing, tucked into a corner, or stretched out in panoramic style, this beauty adapts to your space with ease. And with its iTronic flame effect technology, the flames look so real you’ll find yourself doing a double-take.

But this isn’t just about looks – it’s all about experience. Choose your log style (from natural real wood to silver birch or woodland effect), pick from seven preset flame themes, or go fully custom with your own colour and brightness mix. You can even add the crackle of a real fire, complete with six volume levels, for that full sensory escape.

The best bit? All of this can be controlled with the handy remote or straight from your smartphone. Stylish, smart, and surprisingly affordable to run (from as little as 3p an hour!) – the LUX really does tick every box.

Key Features

• Ultra-realistic flames powered by iTronic technology
• Three installation options – front, corner, or panoramic
• Premium log sets – choose from Real Wood, Woodland Effect, or Silver Birch
• Seven preset flame themes – Blaze, Inferno, Solar, Spirit, Lunar, Ice & Magma
• Custom colour & brightness control – nine independent flame, fuel bed & downlight settings
• Crackling fire audio – six volume levels for authentic ambience
• Smart control – remote included, plus app compatibility
• Energy efficient – running costs from as little as 3p per hour
• Optional anti-reflective glass and scene lighting kits with 10 colours

What We Love

• The hyper-real flames – you’ll forget it’s electric
• That you can hear the fire as well as see it with the crackling audio
• The choice of log sets – customise your look from natural to contemporary
• How affordable it is to run, despite looking so premium
• The flexibility – from colour, flame speed, sound, and installation, you’re in total control