Our fireplace installation packages take the hassle out of finding a certified engineer, giving you everything you need in one straightforward service.
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Explore our full range of gas and electric fires, surrounds and fireplaces at our showrooms.
Free UK Mainland Delivery FREE delivery to all UK mainland postcodes on all Direct Fireplaces orders.
Non-Mainland Locations Low-cost delivery applies to Northern Ireland, Isle of Wight, Isle of Man, Channel Islands and other offshore areas. Charges are confirmed after ordering. Free delivery to a mainland shipping agent is available.
Delivery Times Are Estimates Estimated delivery dates are shown on product pages. These are not guaranteed and may change due to supplier or network delays. We’ll keep you updated.
Parcel vs Pallet Delivery Most gas and electric fires are delivered by parcel courier. Larger items arrive via pallet delivery using a large vehicle.
Access & Kerzside Delivery Pallet deliveries are kerbside only and require suitable access. If access is restricted and not advised in advance, re-delivery charges may apply.
Check Goods Promptly Inspect items on delivery and report any visible damage immediately. All goods must be checked again within 48 hours.
Do Not Book Installers Early Please wait until your goods have arrived and been checked before booking any installers, plumbers or fitters.
The Proflame Electric Fire is where classic design meets modern innovation. With its open-fronted style, glowing ember bed, and beautifully detailed woodland logs, it captures the charm of a real fire without the hassle. But this isn't just about looks - it's packed with clever features to suit your mood and lifestyle.
Adjust the flame speed from a soft flicker to lively flames, choose between natural amber or bold dual-colour flames, and enjoy energy-saving LED lighting with a flame-only mode for year-round ambience. Styled with a striking black and silver cast iron fascia, the Proflame adds contemporary elegance to your room.
Whether you're using the remote, app, or even voice control with Alexa or Google Assistant, this fire puts you in charge of both style and comfort.
Key Features
Open-fronted fire - Classic fireplace design with modern electric convenience.
Woodland-effect logs - Intricately crafted for a natural, authentic look.
Dual-colour flames - Choose soft amber or add an electric blue twist.
Flame speed control - Smooth and slow, or fast and lively - you decide.
Energy-saving LEDs - Long-lasting, efficient, with flame-only mode for all seasons.
Smart control options - App controllable (iOS & Android), with Alexa & Google Assistant compatibility.
Remote and manual controls - Multiple ways to adjust heat, flame, and display.
Contemporary fascia - Robust cast iron finished in sleek black and silver.
Easy installation - 70mm inset rebate with 40mm spacer for flexible fitting.
What We Love
We love how the Proflame makes tradition feel modern again. It's got the cosy look of an open fire, the elegance of a black and silver fascia, and the bonus of app and voice controls. A timeless centrepiece that's as easy to live with as it is beautiful.
If the goods are showing a 48hr delivery, then this is the quickest time we're able to deliver these items. You will be asked to select a delivery date when you're going through the checkout process. The goods will be delivered on this day.
Smaller items such as inset gas fires and electric fires are delivered by a courier. You will be contacted beforehand and a convenient delivery date agreed.
Once your parcel is dispatched, you will receive a text message confirming your delivery date and a tracking link that will keep you updated of your parcel's progress.
This is an all-day ground floor doorstep service. All items must be checked for damage in front of the driver before being signed for. Please contact us immediately in the unlikely event that damage has occurred.
PLEASE NOTE THAT WE STRONGLY ADVISE THAT YOU DO NOT BOOK ANY CONTRACTORS, PLUMBER’S, OR FITTERS UNTIL YOU HAVE RECEIVED YOUR GOODS AS UNEXPECTED DELAYS CAN OCCUR.
PRICE MATCH – CONTACT US IF YOU FIND IT CHEAPER ELSEWHERE
If you find this product cheaper online or in-store please contact us at [email protected] or click the price match button on this page and give us the opportunity to match the price.