Pureglow Chloe XP10 Electric Fireplace Suite

  • Currently Out of Stock
Special Price £989.00 Regular Price £1,098.00
(Price includes VAT and Delivery)


Transform your living space into a haven of warmth and style with the Pureglow XP10 electric fireplace suite. This exquisite slimline fire surround is the epitome of contemporary aesthetics, perfectly suited for modern homes where space is a precious commodity. Available in two captivating colours, Slate Grey and Studio White, this fireplace suite effortlessly combines minimalist design with a touch of sophistication.

Complementing the sleek surround is the remarkable Chloe Illusion electric fire by Pureglow. With three stunning finish options to choose from - black, highlighted, or polished - the Chloe fire is not only visually striking but also eco-friendly, boasting Ecodesign compliance.

Equipped with electronic temperature control, the Chloe fire allows you to customise your ideal ambience with ease. Its 7-day, 24-hour programmable timer grants you complete control over when your fire crackles to life, setting the perfect atmosphere for any occasion. The adaptive start control ensures a cosy room awaits you upon your return, while the open window detection feature automatically adjusts the flame picture when a sudden draft is detected.

Prepare to be mesmerised by the adjustable flame picture, which adds a touch of enchantment to your living space. Whether you desire a gentle flicker or a roaring blaze, the Chloe fire offers flexibility to suit your mood and preferences.

  • Slimline fire surround available in Slate Grey and Studio White
  • Chloe electric fire with black, highlighted, or polished finish options
  • Ecodesign compliant
  • Electronic temperature control
  • 7-day, 24-hour programmable timer
  • Adaptive start control
  • Open window detection
  • Adjustable flame picture


Find the perfect fireplace for your home at our showrooms

Explore more fireplaces, fires and fire surrounds at our Cheadle, Bromsgrove and Stockport showrooms.


Guarantee 1 Year
Fire Type Electric Fireplace Suite
Control Type Manual Thermostat Control, Remote Control
Heat Output 2kw
Flame Effect LED Flame
Flame Effect LED Flame
Recess Required No
Cable Length 1.5m
Flat Wall Fit Yes
Finish Options (Fireplace) Grey, White
Finish Options (Fire) Black, Black / Highlighted, Polished
Style Traditional

Product Sizes

Pureglow Chloe XP10 Electric Fireplace Suite
Sizes For: 49 5/8 inch Mantel Width
Mantel Width (A) 1260mm
Height (B) 1000mm
Hearth Width (C) 1260mm
Hearth Depth (D) 260mm
Mantel Depth (E) 240mm


Product Questions 2

The pictures won't let me scroll so I don't know what the finish would look like from the drop down choices.
Question by: Amanda collard on 26 Apr 2023, 19:34

Please see this link it will show you the different colours of the fire https://www.direct-fireplaces.com/pureglow-chloe-illusion-inset-electric-fire.html

I hope this helps.
Answer by: Lucy Riley (Admin) on 20 Jul 2023, 13:16
What is the material of the surround and mantel? Also the description says the colours are grey and white but it's not clear from the picture which bits are grey and which white?
Question by: Stove on 7 Oct 2021, 15:34
Hi there , thanks for getting in touch. The material is an mdf with a painted finish. It's a combined grey and white finish - so not brilliant white, it has a grey hue. I hope this helps?
Answer by: Henry Lewis on 11 Oct 2021, 11:01

Delivery Info

Free 1 Man Delivery – For Full Details Please See Delivery Information

Our "Free Delivery" is a one-man service. The goods will arrive on a lorry that is about the size of a fire engine. (Please let us know in advance if you have restricted access or other local issues that could affect delivery).

The lorry has a tail lift that allows the driver to get the item(s) off the vehicle. The order will be packed and secured onto a pallet and the driver will have a pallet truck. He'll be able to wheel this as close as possible to your property. The pallet truck can only be wheeled over a finished surface so it's not possible to wheel it over a gravelled drive, steps, steep slopes for example. The pallets are normally about 1m wide so this is the minimum width gate they can fit through. Please note that the driver is not insured to unpack or carry the item(s) into your house.

Fitting Kits and Liner Packs might arrive separately by courier delivery on the same day unless specified/requested in advance. An email confirmation will be sent if this is the case.

If the goods are showing 48hr delivery, then this is the quickest time we're able to deliver these items (We do not deliver at weekends). You'll be asked to select a delivery date when purchasing the goods. Please note that if you live offshore these dates do not apply as it will take us slightly longer to get the goods to you and we will contact you directly.

Please note that it is an all-day delivery service which is generally from 9 am – 6 pm Monday to Friday. Delivery Depots, if they have the facility, will text in advance but as the vans do multiple runs a day you might not receive a text until the afternoon if this service is available.

Due to current pallet network pressures mainly due to driver shortages we cannot guarantee delivery on your chosen day but will do our best to communicate this as soon as we are made aware by the carriers.

Two Man Delivery (£75)
For Full Details Please See Delivery Information

As the name suggests with our two-man delivery service the goods will be delivered by two men. They will carry your stove into the room of your choice (subject to any changes due to covid restrictions).

They will normally carry it up 1 flight of stairs (if it's safe to do so) but this is at their discretion so if you have a 3rd floor flat, please inform us beforehand to avoid any issues during delivery.

The two-man delivery normally takes 5-10 working days to be delivered once we receive the stock into our own warehouse, but this timescale can be dependent on where you live. We expect the lead time to extend during busier periods/later months of the year. Once the goods come into stock you will be contacted, and delivery arranged.

Please contact us directly if you wish to take advantage of our 2-man service.


User Manuals and Guides

(Size: 2.7 MB)
Installation guide and user instructions for the Pureglow Illusion Electric fire including Juliet and Chloe models.

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Visit our Showrooms

Experience the real heat of a gas fire and the innovation of a modern electric fire at our showrooms.


Stanley Green Retail Park, 
Earl Rd, Cheadle

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137 Wellington Road North
Stockport, Cheshire

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15 Sherwood Rd
B60 3DR

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