PureGlow Zara Illusion Inset Electric Fire

  • In Stock | 3-5 Day Delivery
Special Price £659.00 Regular Price £692.00
(Price includes VAT and Delivery)
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Transform your living space with the Pureglow Zara Illusion, a remarkable inset electric fire that will add an enchanting touch to your fireplace. The elegant cast iron curved frame exudes a timeless charm, making it a captivating centrepiece that will mesmerise your guests.

Experience the beauty of a realistic flame effect like never before, thanks to the cutting-edge LED flame technology incorporated in the Zara Illusion. Watch as the flames dance and flicker, creating a cosy ambience that will instantly elevate the atmosphere of any room. With this innovative technology, you get the mesmerising visual appeal of a traditional fire without the hassle of maintenance.

But that's not all - the Zara Illusion is not only visually stunning, but it's also highly efficient. By utilising LED technology, it consumes less electricity while still providing an impressive flame effect. This means you can enjoy the cosy ambience without worrying about energy bills.

For ultimate convenience, the fan heater is independently controlled from the flame effect, giving you complete control over your comfort. With the included remote control, you can easily adjust the temperature and heat settings to create the perfect environment. Plus, the built-in thermostat ensures that the heater turns off automatically once the desired temperature is reached, ensuring energy efficiency and peace of mind.

Discover the perfect harmony of elegance, efficiency, and comfort with the Pureglow Zara Illusion. Upgrade your fireplace with this unique electric fire and indulge in the inviting warmth and captivating charm it brings to your home.

  • Elegant cast iron curved frame
  • LED flame technology for a realistic flame effect
  • Energy-efficient design that uses less electricity
  • Independent control of fan heater and flame effect
  • Remote control for convenient adjustments
  • Built-in thermostat for automatic temperature regulation


Find the perfect fireplace for your home at our showrooms

Explore more fireplaces, fires and fire surrounds at our Cheadle, Bromsgrove and Stockport showrooms.


Guarantee 2 Years
Fire Type Inset Electric Fire
Type Of Heat Convected
Control Type Remote Control
Heater Type Canopy - Heat Directed Forward
Heat Output Effect Only - 0.7Kw - 1.5Kw
Flame Effect Flame Effect With Coal Bed
Fuel Bed Options Coal, Logs
Recess Required Not when fitted with Spacer
Flat Wall Fit Yes
Finish Options Black, Silver

Product Sizes

PureGlow Zara Illusion Inset Electric Fire
Overall Height (A) 600mm
Overall Width (B) 530mm
Inset Height (C) 565mm
Inset Depth (D) 75mm
Inset Width (E) 345mm


Product Questions 3

Does a spacer kit just convert a inset fire into a free standing one?Ihave a opening of height 540mm and cant find an inset one that will fit as theyall seem to be 560mm
Question by: Yvonne Bradley on 16 Feb 2022, 05:58
Hi Yvonne , thank you for getting in touch. So, the spacer kit actually refers more to the depth of the fire, a spacer kit brings the fire forward effectively making it a flat wall fit rather than being recessed into a wall / fireplace chamber.

In terms of height , don't forget it's the inset height you need to look at to go in your opening, so for example this fire has an inset height of 540mm


I hope this helps?
Answer by: Henry Lewis on 22 Feb 2022, 08:33
Is there a video for to install fire
Question by: Wenfy on 3 Mar 2021, 22:47
Hi Wendy, thanks for your question. There is not a video for installation, however if you go to the "downloads" section at the bottom of the page you will see a User Guide which you can download and read to get information on installation.

I hope this helps!
Answer by: Henry Lewis on 4 Mar 2021, 12:21
Please can I ask to confirm that the inset width of this fire is 345mm. The reason being is I am restricted to an opening width of 360mm that’s all. Thank you in advance
Question by: Dave Smith on 8 Nov 2020, 20:38
Hi Dave,
Thank you for your question.
The latest details I have on the Pureglow Zara fire say the opening must be 400mm minimum for an inset fire.
I am waiting for Pureglow to confirm the dimensions.

This fire is available with an optional flat wall installation spacer kit, which might be your best option with a non-standard fireplace opening.
Most UK fires are made to fit in a 16-inch opening rather than your 14-inch opening.
Hope this helps?
Answer by: Jon Customer Services on 11 Nov 2020, 12:39

Delivery Info

Free Delivery - For Full Details Please See Delivery Information

If the goods are showing a 48hr delivery, then this is the quickest time we're able to deliver these items. You will be asked to select a delivery date when you're going through the checkout process. The goods will be delivered on this day.

Smaller items such as inset gas fires and electric fires are delivered by a courier. You will be contacted beforehand and a convenient delivery date agreed.

Once your parcel is dispatched, you will receive a text message confirming your delivery date and a tracking link that will keep you updated of your parcel's progress.

This is an all-day ground floor doorstep service.  All items must be checked for damage in front of the driver before being signed for. Please contact us immediately in the unlikely event that damage has occurred.


User Manuals and Guides

(Size: 2.7 MB)
Installation instructions and user guide for PureGlow Illusion Electric Fires including:

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