Our fireplace installation packages take the hassle out of finding a certified engineer, giving you everything you need in one straightforward service.
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Explore our full range of gas and electric fires, surrounds and fireplaces at our showrooms.
Free UK Mainland Delivery FREE delivery to all UK mainland postcodes on all Direct Fireplaces orders.
Non-Mainland Locations Low-cost delivery applies to Northern Ireland, Isle of Wight, Isle of Man, Channel Islands and other offshore areas. Charges are confirmed after ordering. Free delivery to a mainland shipping agent is available.
Delivery Times Are Estimates Estimated delivery dates are shown on product pages. These are not guaranteed and may change due to supplier or network delays. We’ll keep you updated.
Parcel vs Pallet Delivery Most gas and electric fires are delivered by parcel courier. Larger items arrive via pallet delivery using a large vehicle.
Access & Kerzside Delivery Pallet deliveries are kerbside only and require suitable access. If access is restricted and not advised in advance, re-delivery charges may apply.
Check Goods Promptly Inspect items on delivery and report any visible damage immediately. All goods must be checked again within 48 hours.
Do Not Book Installers Early Please wait until your goods have arrived and been checked before booking any installers, plumbers or fitters.
The Proflame Electric Fire is where timeless charm meets cutting-edge convenience. Designed to capture the warmth and beauty of a traditional open fire, it features a full-depth flame display, glowing underbed, and beautifully detailed woodland logs for a truly authentic look.
But this isn't just about looks - with smart controls at your fingertips, you can customise everything from flame speed and colour to heat output. Whether you're cosied up with a gentle amber glow or showing off with vibrant blue flames, the Proflame adapts to your mood. Add in app control, voice activation, and a sleek Autograph fascia, and you've got a fireplace that's as stylish as it is smart.
Key Features
Open-fronted design - Captures the authentic feel of a real fire.
Woodland-effect logs - Intricately detailed for natural charm.
Dual flame colours - Choose soft amber or add a striking blue twist.
Adjustable flame speed - From gentle flicker to lively flames.
Energy-saving LEDs - Efficient lighting with flame-only option for year-round use.
Smart control options - Use the remote, manual controls, or the smartphone app.
Voice assistant compatible - Works with Amazon Alexa and Google Assistant.
Autograph fascia - High-quality plated steel frame for a polished finish.
Easy installation - 70mm inset rebate with 40mm spacer for flexible fitting.
What We Love
We love how the Proflame balances tradition with innovation. It looks just like a classic open fire but gives you all the modern perks - smart app control, voice activation, and customisable flames. It's one of those rare fires that feels both nostalgic and futuristic at the same time.
If the goods are showing a 48hr delivery, then this is the quickest time we're able to deliver these items. You will be asked to select a delivery date when you're going through the checkout process. The goods will be delivered on this day.
Smaller items such as inset gas fires and electric fires are delivered by a courier. You will be contacted beforehand and a convenient delivery date agreed.
Once your parcel is dispatched, you will receive a text message confirming your delivery date and a tracking link that will keep you updated of your parcel's progress.
This is an all-day ground floor doorstep service. All items must be checked for damage in front of the driver before being signed for. Please contact us immediately in the unlikely event that damage has occurred.
PLEASE NOTE THAT WE STRONGLY ADVISE THAT YOU DO NOT BOOK ANY CONTRACTORS, PLUMBER’S, OR FITTERS UNTIL YOU HAVE RECEIVED YOUR GOODS AS UNEXPECTED DELAYS CAN OCCUR.
PRICE MATCH – CONTACT US IF YOU FIND IT CHEAPER ELSEWHERE
If you find this product cheaper online or in-store please contact us at [email protected] or click the price match button on this page and give us the opportunity to match the price.