The Proflame Electric Fire is where timeless charm meets cutting-edge convenience. Designed to capture the warmth and beauty of a traditional open fire, it features a full-depth flame display, glowing underbed, and beautifully detailed woodland logs for a truly authentic look.
But this isn't just about looks - with smart controls at your fingertips, you can customise everything from flame speed and colour to heat output. Whether you're cosied up with a gentle amber glow or showing off with vibrant blue flames, the Proflame adapts to your mood. Add in app control, voice activation, and a sleek Autograph fascia, and you've got a fireplace that's as stylish as it is smart.
Key Features
Open-fronted design - Captures the authentic feel of a real fire.
Woodland-effect logs - Intricately detailed for natural charm.
Dual flame colours - Choose soft amber or add a striking blue twist.
Adjustable flame speed - From gentle flicker to lively flames.
Energy-saving LEDs - Efficient lighting with flame-only option for year-round use.
Smart control options - Use the remote, manual controls, or the smartphone app.
Voice assistant compatible - Works with Amazon Alexa and Google Assistant.
Autograph fascia - High-quality plated steel frame for a polished finish.
Easy installation - 70mm inset rebate with 40mm spacer for flexible fitting.
What We Love
We love how the Proflame balances tradition with innovation. It looks just like a classic open fire but gives you all the modern perks - smart app control, voice activation, and customisable flames. It's one of those rare fires that feels both nostalgic and futuristic at the same time.
Direct Stoves - Stove Fitting Kits* What's included in the fitting kit
1. Black stove pipe.
2. A registration plate is used to seal the chimney opening off from the room preventing dust, soot, dirt and debris falling down the chimney. It also helps to prevent a draft coming down the chimney. We supply a standard 800mm x 400mm galvanised steel register plate with all our stoves. You will simply need to cut the plate to size to fit into your chimney opening.
3. We also provide you with a single stove glove that you can use for stoking the fire and adding wood without the risk of personal injury.
*Only available for wood, multifuel and gas stoves. Excluded for the following which do not need these items: inset stoves, electric stoves, flueless and balanced flue gas stoves and outdoor & garden products. Optional Extras.
Carbon Monoxide Detector:
Due to an update to Building Regulations it is now law to have a Carbon Monoxide alarm present in any room with a solid fuel appliance:- The Building Regulations 2000 Approved Document J (2010 Edition) '2.34 Where a new or replacement fixed solid fuel appliance is installed in the dwelling, a carbon monoxide alarm should be provided in the room where the appliance is located.'
Flue Liner Packs:
The flue liner pack consists of; a flue adaptor, which connects the stove pipe to the flexible flue liner, Dura Flue flexible flue liner (this will have a relevant diameter to the outlet size of the stove and 316 Grade) cut to the required length and a pot hanger rain cap, this supports the flue liner from the top of the chimney and also acts as a bird guard and rain cap.
Stove Pipe with Door:
A stove pipe with door or access point, allows the chimney to be swept through the pipe itself.
Firewood Starter Bundle
Our Firewood Starter Bundle contains all you need for your first fire in your new stove. 1 box of kiln dried logs with a moisture content of less than 20% and Woodsure Ready to Burn certified. This is UK sourced wood from sustainable forestry. The wood is pine. 1 bag of kindling and a pack of 20 natural wood eco firelighters.
Please make the relevant selection above when placing your order if you require any of these parts and also select whether or not you require a Carbon Monoxide alarm sending out with your order. Please note that if these parts aren't selected with your order we can't send them for free after your order has been delivered.
If the goods are showing a 48hr delivery, then this is the quickest time we're able to deliver these items. You will be asked to select a delivery date when you're going through the checkout process. The goods will be delivered on this day.
Smaller items such as inset gas fires and electric fires are delivered by a courier. You will be contacted beforehand and a convenient delivery date agreed.
Once your parcel is dispatched, you will receive a text message confirming your delivery date and a tracking link that will keep you updated of your parcel's progress.
This is an all-day ground floor doorstep service. All items must be checked for damage in front of the driver before being signed for. Please contact us immediately in the unlikely event that damage has occurred.
PLEASE NOTE THAT WE STRONGLY ADVISE THAT YOU DO NOT BOOK ANY CONTRACTORS, PLUMBER’S, OR FITTERS UNTIL YOU HAVE RECEIVED YOUR GOODS AS UNEXPECTED DELAYS CAN OCCUR.
PRICE MATCH – CONTACT US IF YOU FIND IT CHEAPER ELSEWHERE
If you find this product cheaper online or in-store please contact us at [email protected] or click the price match button on this page and give us the opportunity to match the price.