Choosing a new fireplace is about more than finding a design you love. The right fire needs to suit your room, heating requirements, existing chimney or installation options, and the way you want to use your space.

Whether you’re looking for a traditional fireplace suite, a contemporary electric fire, a gas fire, a wood burning stove or a statement media wall, there are several important things to consider before you buy.

This guide will take you through the key questions to ask, helping you narrow down your options and find a fireplace that looks fantastic and works well in your home.

1. Start With Your Room

Before choosing a fireplace, consider the room where it will be installed.

Think about:

  • The size and shape of the room
  • How well insulated it is
  • The amount of glazing and external walls
  • Your existing fireplace opening or chimney
  • Where your furniture is positioned
  • Your preferred interior style
  • Whether you want the fire to provide primary or supplementary heating

The size of the room can help you estimate how much heat you may need, but it shouldn't be the only consideration.

For example, a well-insulated room with modern double glazing may require less heat than a similarly sized room with several external walls and older windows.

It’s also worth thinking about how you use the room. A fire that provides gentle background warmth may be ideal for a living room that is already well heated, while a larger stove or gas fire may be more appropriate if you're looking for a substantial source of heat.

A simple way to visualise your fireplace

If you're replacing an existing fireplace or considering a larger installation, use masking tape to mark the approximate width and height of the appliance on your wall.

This is a simple but effective way to judge proportions before you commit to a particular model.

For media walls, you can also mark out the position of the TV and fire together. This can help you decide whether the finished installation will feel balanced within the room.

2. Choose Your Fuel Type

One of the biggest decisions is deciding how you want your fireplace to operate.

Each fuel type offers different benefits, installation requirements and running characteristics.

Electric Fires

Electric fires are one of the most versatile options and are particularly popular in modern homes.

They don't require a traditional chimney or flue, making them suitable for many rooms where a conventional fireplace isn't possible.

Benefits can include:

  • Straightforward installation compared with many solid-fuel and gas options
  • No chimney required
  • A wide range of contemporary and traditional designs
  • Flame-only settings on many models
  • Adjustable heat settings on many models
  • Excellent options for media walls and built-in installations

Electric fires are particularly useful if you want the visual appeal of a fire without committing to a chimney installation.

However, installation requirements vary between models, and some models will still require a recess or chamber. Heater outlets and surrounding surfaces can become hot, so always follow the manufacturer's instructions regarding clearances and positioning.

Gas Fires

Gas fires can provide impressive heat output and an authentic flame appearance, making them a popular choice for both traditional and contemporary interiors.

They do, however, have more specific installation requirements than electric fires.

Depending on the appliance and your property, you may need:

  • An appropriate chimney or flue system
  • A suitable gas supply
  • Adequate room ventilation
  • Correct hearth and clearance arrangements
  • Installation by an appropriately qualified professional (Gas Safe registered engineer)

If you already have a chimney, don't assume that every gas fire will be compatible with it. The flue type, appliance requirements and existing installation all need to be considered.

Always check the manufacturer's installation requirements and use a suitably qualified gas professional where required.

Wood Burning Stoves

Few things create the atmosphere of a real log fire quite like a wood burning stove.

They're particularly well suited to traditional and rustic interiors, although modern stove designs can work equally well in contemporary homes.

Wood burning stoves can offer:

  • A genuine real-fire experience
  • Strong heat output
  • Attractive traditional or contemporary designs
  • A focal point for the room
  • The ability to burn seasoned logs where permitted and appropriate

Installation is more involved than with an electric fire. A suitable flue system is required, and the installation must comply with relevant building regulations and manufacturer requirements.

You should also consider where your fuel will be stored and ensure that only suitable, properly seasoned wood is burned.

If you're considering a stove for a new installation, speak to a qualified installer before purchasing so you can establish what type and size of appliance is appropriate for your property.

Bioethanol Fires

Bioethanol fires use a liquid bioethanol fuel to produce a real flame without a conventional chimney or flue.

They can be an attractive option where creating a traditional fireplace isn't practical, particularly for contemporary interiors.

However, output and installation requirements vary considerably between models. Some are primarily intended to create ambience, while others can provide a more noticeable level of warmth.

As with any real-flame appliance, follow the manufacturer's instructions carefully, including requirements for ventilation, fuel handling and minimum room size.

3. Do You Have a Chimney?

Your existing chimney can significantly influence which fireplaces are available to you.

If you have an existing chimney, find out what type it is and whether it is suitable for the appliance you're considering.

For example:

Chimney / flue situationPotential options
Suitable Class 1 chimneyA range of compatible gas fires, solid-fuel appliances and other suitable products
Suitable Class 2 chimneyCertain compatible gas fires and other appliances, subject to manufacturer requirements
No chimneyElectric fires and selected flueless options
Existing twin wall insulated stove flueCompatible wood burning or multi-fuel stoves, subject to the installation requirements

This table is intended as a starting point rather than a definitive compatibility guide. The exact appliance, flue, room and installation must always be assessed against the manufacturer's requirements and relevant regulations.

If you're unsure what type of chimney or flue you have, a qualified installer can help establish what is suitable before you purchase.

No chimney? You still have plenty of options

A lack of chimney doesn't mean you have to give up on having a fireplace.

Electric fires are particularly flexible and can be installed in many different ways, including:

  • Fireplace suites
  • Inset installations
  • Wall-mounted installations
  • Built-in installations
  • Media walls

Some flueless gas and bioethanol appliances may also be suitable in certain circumstances, but these have specific ventilation and installation requirements that must be followed.

4. What Size Fireplace Do You Need?

Getting the size right is important for both appearance and performance.

A fire that is too small can look lost within a large room, while an oversized appliance can dominate a smaller space.

Start by measuring:

  • Room width
  • Room length
  • Ceiling height
  • Existing fireplace opening
  • Available wall width
  • Hearth dimensions, where applicable

Estimating heat requirements

Room volume can provide a useful starting point.

Calculate:

Room length × room width × ceiling height = room volume in cubic metres

Some basic heat-loss calculations use room volume as part of an estimate, but there is no single formula that will accurately determine the correct appliance size for every home.

Insulation, glazing, external walls and other characteristics can make a substantial difference.

For this reason, treat online heat-output calculators as a guide rather than a definitive specification. For gas fires and solid-fuel appliances in particular, the appliance and installation should be assessed against the manufacturer's requirements and, where appropriate, by a qualified installer.

If you're choosing an electric fire primarily for ambience, you may not need to select it based solely on maximum heat output. Electric fires rarely provide more than a 2kW output and so are usually recommended for supplementary heating as opposed to being a primary heat source in a room. Many electric models allow you to enjoy the flame effect independently of the heating function.

5. Think About Your Interior Style

Once you've established the practical requirements, you can start thinking about appearance.

Traditional Fireplaces

Traditional fireplace suites can add character and architectural detail to a room.

Consider:

  • Stone fireplaces
  • Marble fireplace suites
  • Wooden surrounds
  • Cast-iron inserts
  • Traditional tiled designs

They're particularly effective in period properties, but a traditional fireplace can also provide an attractive contrast in a more contemporary room.

Contemporary Fireplaces

For a modern look, consider clean lines and minimalist designs.

Popular choices include:

  • Hole-in-the-wall electric fires
  • Panoramic electric fires
  • Glass-fronted gas fires
  • Contemporary fireplace suites
  • Built-in fires
  • Media wall installations

A large-format fire can make a particularly strong focal point, especially when paired with a carefully designed media wall.

Media Walls

Media walls have become an increasingly popular way to combine a fireplace, television and storage into one feature.

When planning a media wall, consider the fire and television together rather than choosing the fire in isolation.

Think about:

  • The width of the fire compared with the TV
  • Whether you want a symmetrical design
  • The viewing angle
  • Storage requirements
  • Cable management
  • The position of the TV
  • Heat outlets and manufacturer-required clearances
  • Whether you want a flame-only setting

Electric fires are particularly popular for media walls because they don't require a conventional chimney, but the exact installation requirements vary by model.

Always follow the manufacturer's instructions when positioning a television above or near a fire.

6. Consider How Much Heat You Actually Need

It's easy to focus on the visual appeal of a fireplace and overlook how much heat you'll realistically use.

Ask yourself:

Do I want the fireplace mainly for atmosphere, or will it be an important source of heating?

If you're primarily interested in the appearance of a fire, an electric model with an independent flame effect could be ideal.

If you're looking for substantial heat, you may want to consider a gas fire or wood burning stove, subject to your property's installation requirements.

Remember that higher heat output isn't automatically better. An appliance that is too powerful for a room may make it uncomfortable to use at full output.

The aim is to choose an appliance that suits the room and the way you intend to use it.

7. Think About Installation Before You Buy

A beautiful fireplace is only useful if it can be installed safely and correctly.

Before ordering, check:

  • Whether you have a suitable chimney or flue
  • Whether a hearth is required
  • The available opening dimensions
  • Required clearances
  • Ventilation requirements
  • Electrical requirements
  • Gas supply requirements, where applicable
  • Whether the installation needs to be carried out by a qualified professional

This is particularly important if you're changing fuel type or installing a new chimney or flue.

Where installation requirements are complex, it's sensible to arrange an assessment before purchasing rather than discovering a compatibility issue afterwards.

8. Think About Ongoing Use and Maintenance

Different fireplace types require different levels of maintenance.

Electric fires are generally straightforward to maintain, usually requiring little more than routine cleaning and care in accordance with the manufacturer's instructions.

Gas fires require servicing and safety checks in line with the appliance manufacturer's guidance and relevant requirements.

Wood burning stoves and other solid-fuel appliances require regular cleaning and chimney sweeping, as well as appropriate fuel management.

Bioethanol fires require careful fuel handling and cleaning according to the manufacturer's instructions.

Think about how much maintenance you're comfortable with before making your decision.

9. Set a Realistic Budget

Your budget should cover more than the cost of the fire itself.

Depending on your project, you may also need to account for:

  • Fireplace surround
  • Hearth
  • Flue or chimney work
  • Installation
  • Gas or electrical work
  • Building work
  • Media wall materials
  • Finishing and decoration
  • Ongoing maintenance

An electric fire can sometimes provide a relatively straightforward route to achieving a new focal point, while a complete fireplace renovation or stove installation may involve significantly more work.

Work out your total project budget before choosing an appliance so you can compare options realistically.

10. Don't Forget the Visual Impact

Your fireplace is likely to become one of the main focal points in the room.

Think about how it will look from different positions rather than judging it only from directly in front.

For example, a panoramic or three-sided fire can create a very different effect from a standard front-facing model.

Consider:

  • Flame visibility
  • Viewing angles
  • Frame colour
  • Surround materials
  • Log or fuel-bed appearance
  • Lighting
  • Wall colour
  • Furniture placement

If you're designing a media wall, use temporary markings to visualise the complete arrangement before construction begins.

Which Fireplace Is Right for You?

There isn't one fireplace that is perfect for every home. The best choice depends on your property, installation options, room size, style and how you want to use the fire.

As a starting point:

If you want...Consider...
A simple installation without a chimneyElectric fire
A modern media wallBuilt-in electric fire
A traditional focal pointFireplace suite
A real flame and strong heatGas fire or wood burning stove, where suitable
A genuine log-burning experienceWood burning stove
A contemporary real-flame feature without a conventional chimneySuitable bioethanol fire
Flame ambience without needing the heater onElectric fire with flame-only mode

Final Checklist Before You Buy

Before ordering your new fireplace, make sure you have considered:

  • The size of your room
  • Your preferred fuel type
  • Whether you have a chimney or suitable flue
  • The required heat output
  • The fireplace dimensions
  • Your interior style
  • Installation requirements
  • Ventilation and clearance requirements
  • Your total project budget
  • Ongoing maintenance
  • How the finished fireplace will look with your furniture and TV

If you're still unsure, don't feel you have to make the decision alone. The right fireplace is an important investment, and checking compatibility before you buy can save time, money and disappointment.

Find Your Perfect Fireplace

From traditional fireplace suites and elegant electric fires to contemporary media wall solutions and real-fire stoves, there's a huge range of ways to create a beautiful focal point in your home.

Explore our range of electric firesgas firesfireplace suiteswood burning stoves and media wall fires to find a style that works for your room.

And if you're unsure which option is right for your home, our team can help you narrow down your choices based on your room, existing installation and requirements.

Ready to transform your room? Explore the Direct Fireplaces collection and find your perfect fire today.

Need more help? Why not contact us and speak to an expert:
0161 376 4181
[email protected]